Abstract Paper
| Title | : GIG Workforce management practices |
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| Author(s) | : . Lawrence Nagarajan |
| Article Information | : Volume 11 - Issue 1 (June - 2026) , 112-121 |
| Affiliation(s) | : Research Department of Management Studies |
| : Vivekananda College of Arts and Sciences for Women |
Abstract :
The rapid expansion of digital platforms has fundamentally transformed employment relationships and accelerated the growth of the gig economy worldwide. Gig workers increasingly contribute to transportation, food delivery, freelancing, and professional service sectors through technology-enabled platforms. Effective workforce management practices have become essential for ensuring worker engagement, productivity, and retention in this evolving employment landscape. This study investigates the influence of Communication Quality (CQ), Compensation Fairness (CF), Platform Support (PS), and Technological Enablement (TE) on Workforce Engagement (WE) among gig workers. A structured questionnaire was administered to 150 gig workers operating across multiple platform-based sectors. Data were analyzed using SPSS 29 and AMOS 24 through Structural Equation Modeling (SEM). The measurement model demonstrated satisfactory reliability and validity, while the structural model exhibited strong explanatory power (R² = 0.71). The findings indicate that Communication Quality exerts the strongest influence on Workforce Engagement, followed by Compensation Fairness, Platform Support, and Technological Enablement. The model fit indices suggest an acceptable model fit (χ²/df = 2.186, CFI = 0.961, RMSEA = 0.049). The study contributes to the growing literature on gig workforce management by providing empirical insights into the determinants of worker engagement within platform-based employment systems. The findings emphasize the importance of transparent communication, equitable compensation systems, supportive platform policies, and effective technological infrastructure in enhancing worker engagement. The study offers practical implications for platform managers and policymakers seeking to improve workforce sustainability and organizational performance in the digital economy.
| Keywords | : Gig Economy, Workforce Management Practices, Workforce Engagement, Communication Quality, Compensation Fairness, Platform Support, Technological Enablement. |
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| Document Type | : Research Paper |
| Publication date | : June 18, 2026 |