Abstract Paper

Journal of Social Sciences and Management Research

Title	: Impact of nostalgia marketing on consumer purchase decisions in Tirupattur district
Author(s)	: SasikumarRanjitha
Article Information	: Volume 11 - Issue 1 (June - 2026) , 67-74
Affiliation(s)	: PG and Research Department of Management
	: PG and Research Department of Management

Abstract :

Nostalgia marketing influence people’s memories by linking the brands to meaningful experience, which turns to changing purchase intention and decision among consumers. This study examines how nostalgia marketing actually affects what people choose to buy, and how it connected with people emotionally and how they perceive the brand. Data were collected from 100 respondents from Tirupattur District using questionnaire. The researcher used SPSS for statistical analysis to test correlation and regression. The results found that the strong marketing in nostalgia factor will be more likely to increase the purchase Behaviour, emotional connection and brand perception among consumers. The research also founds for marketers, the real value creating emotionally charged campaign that leverages to nostalgia marketing strategy actually boost the loyalty and it drive into the sales

Keywords	: Nostalgia Marketing, Consumer Behavior, Emotional Branding, Purchase Decision, Brand Perception
Document Type	: Research Paper
Publication date	: June 18, 2026